The father-daughter duo, Chris and Kayla, started the business after sharing frustrations with the abundance of cheap clothing and time-intensive ordering processes.
Chris has decades of experience running a business. While ordering apparel for another company, he found that most options were low quality and wore out quickly. He realized that if he wouldn’t wear it himself, he shouldn’t expect his team to wear it either.
Kayla’s expertise lies in strategic planning, program management, and sustainability. When she tried to organize company apparel for her workplace, she found the process unnecessarily complicated and time-consuming.
Together, they set out to solve two problems: poor-quality apparel and frustrating ordering systems.