Load video:

We've been there — and we built Helmsman because of it.

Apparel shouldn't be hard. Your team deserves to wear something they're proud of, and you deserve a process that respects your time.

We built Helmsman around a simple idea: we handle the parts you shouldn't have to. We digitize your logo, match your brand colors, curate the right garments for your team, collect sizes, prepare the paperwork your boss needs to sign off, and deliver the finished apparel pre-sorted and ready to hand out. You stay in the driver's seat on the decisions that matter. We take everything else off your plate.

The result is apparel that makes your team look the way you always imagined, and a process that actually fits into your week.

What you can expect from us.

The father-daughter duo, Chris and Kayla, started the business after sharing frustrations with the abundance of cheap clothing and time-intensive ordering processes.

We'll treat every order like it matters, because it does. Your team is going to wear this apparel. Your brand is going to be seen in it. The person ordering it (you) is going to be the one who either gets credit for a job well done or catches flak for a job that went sideways.

If you want to see how we work, the first step is to tell us about your project. Send us your logo, in any format, and within one business day we'll send back an honest assessment of how your logo with stitch out and a free quote.

Chris and Kayla

Helmsman Captial, LLC
DBA: Helmsman Stitch Co.
Rockford, Michigan